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If you want to make TikTok a part of your marketing strategy, a business account is what you need. The business-friendly features will help you analyse how your account is doing and build up a following. Here are 3 simple steps to create your brand's TikTok business account.

TikTok is definitely a very fun and engaging platform, however, thinking of it as a marketing and advertising tool is not a bad idea. AT ALL!  If you are starting a content creation career, then read on to see the best TikTok practices to improve your content and reach. 1- Adapt to new trends This step is crucial to becoming a famous creator. Trends happen in a heartbeat, so if you are really considering scaling in no time, researching every day is a must. This will help you identify upcoming trends and push you to start creating relevant content as...

Being a content creator is a full-time job that not only requires long hours of brainstorming, effort and creativity, but it also comes with the hassle of buying the right equipment to shoot some cool content. However, purchasing the tools that you truly need to deliver content of high quality is not as easy as it sounds.  Luckily, we have an outstanding community of content creators who were happy to share their favourite tools that always come in handy. 1- Camera The real deal! There is no content without a camera, or nowadays, a phone. Truth be told, buying a...

TikTok, one of the most popular social media platforms, has quickly become an exceptional advertising tool that has exceeded all expectations.  Having over 1 BILLION active users a month, the exposure you get is next level! Now, you might think that it is too late to enter the market and crush it with your business, but it truly is never too late to jump in! And here is why, every business SHOULD be using this platform: 1- Exposure As already mentioned, the exposure that this platform offers is undeniable. Thanks to its algorithm and creativity, TikTok will increase your brand...

Join the Marketing Revolution with this genius strategy! Everyone has been talking about user-generated content (or UGC) lately, especially with the pandemic shutting down many opportunities for fancy campaigns and ornate marketing strategies. UGC has stolen the show because it’s easy, it’s affordable and it’s HONEST, giving your brand and product lots of credibility while building a loyal fanbase and strong following. So, why else should you be using UGC? Let’s let the numbers talk 😏 ➡️ Ads based on UGC receive 4x higher CTRs (clickthrough rates)and a 50% drop in CPR compared to average ads, making them more affordable and...