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BLOG 1

UGC and E-commerce: Two Peas in a Pod

Online shopping is not ideal because it is definitely hard to buy a product without seeing it in real life. Why? The answer is simple: deceiving quality, size and even shape, colour and texture. However, e-commerce store owners are expected to build a trustworthy relationship with their customers that creates a sense of tangible products. This is usually done through customer reviews and opinions that provide the customers with all the information they need to purchase a product. That being said, this is where UGC kicks in! UGC ads have been on the rise for quite a while now because...
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BLOG 2

When and How to Post on TikTok

According to the HubSpot blog research, with all the traffic that TikTok has been driving and the immense exposure it’s been blessing brands and content creators with, 93% of marketers that already have their claws into the platform plan on moving forward with investing in it in 2022, and 52% plan on increasing their investments for the year as well.  However, creating an account and posting random content at random times is a no-no, and will surely get you nowhere in your marketing game. This is why, it is important to know when to post in order to drive the...
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BLOG 3

Why You NEED TikTok to Make your Business go Viral

TikTok, one of the most popular social media platforms, has quickly become an exceptional advertising tool that has exceeded all expectations.  Having over 1 BILLION active users a month, the exposure you get is next level! Now, you might think that it is too late to enter the market and crush it with your business, but it truly is never too late to jump in! And here is why, every business SHOULD be using this platform: 1- Exposure As already mentioned, the exposure that this platform offers is undeniable. Thanks to its algorithm and creativity, TikTok will increase your brand...
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BLOG 4

Want to Kill it at BFCM? User-Generated Content is the Answer!

If you play your marketing and advertising cards right this BFCM, it could have a huge impact on your sales. A smart way to do that would be adding user-generated content to your marketing campaign rather than sharing these typical boring posts that the shopper got used to over the years. This is why, we would like to help you get yourself prepared ahead of time.    Convert high traffic into high conversions As you might know, COVID-19 has changed the whole marketing and advertising model. In fact, according to Adobe Analytics, online spending has increased by 19.6% on the...
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