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The average time spent on TikTok for regular users is around 45 minutes per day. In those 45 minutes, users can have scrolled past 50, 70, maybe 100 videos before they get to yours. So how can you break the scrolling pattern and make your videos stand out from the flow of content they're surrounded by?

TikTok, one of the most popular social media platforms, has quickly become an exceptional advertising tool that has exceeded all expectations.  Having over 1 BILLION active users a month, the exposure you get is next level! Now, you might think that it is too late to enter the market and crush it with your business, but it truly is never too late to jump in! And here is why, every business SHOULD be using this platform: 1- Exposure As already mentioned, the exposure that this platform offers is undeniable. Thanks to its algorithm and creativity, TikTok will increase your brand...

Just like any other profession, being a content creator is a job that requires energy, time, effort and professionalism.  With content marketing being on the rise, it is important to mention that 91% of B2B businesses rely on this strategy to increase their sales. However, not all created content is thumb-stopping and valuable.  So, whether you work in a content marketing company or you are a solo, there are certain steps you can follow that will put you on the right track to becoming a successful content creator. 1- Stay up to date Get in the habit of reading on...

As a digital marketer, I can assure you that aligning internal organizations in marketing and sales can definitely be a hassle. However, if done effectively and efficiently, the shift can really pay off. Fortunately, this is where digital transformation comes in handy, as it is not only vital for prosperous marketing and sales alignment, but it should be no-brainer in today’s world. Digital transformation means better customer insights In last month’s presentation of Chris Parkin, Senior Director at Adobe, entitled “Redefining the Future with Digital Transformation”, he made sure to clarify how digital transformation gives us a deeper understanding of...