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When strategizing, marketers usually have one goal in mind: to create conversions.  As you might know, some marketing tools are not just fun to use, but they also give your audience an idea of your business and why they should work with you. Believe it or not, GIFs are one of them.  Here is why: GIFs deliver the message in a fun and quirky way To grab your audience’s attention to a cause or value your company believes in, it is much more efficient and aesthetically pleasing to use a GIF rather than a static image or huge text. This way,...

As an e-commerce agency with monthly retainer clients, the most difficult task is pumping different and creative content on a month-to-month basis. Not only is it extremely expensive, time and energy-consuming to plan professional shoots every month, but the content becomes redundant and deja vu.  So, we started thinking of different alternatives that have a high turnover rate, and a real informative, authentic, and creative impact.  Most importantly, we wanted something that converts into sales, and resonates with consumers.  As you may know, the internet has a lot of misleading offers online, as well many fake influencers promoting low-quality white-labeled products....

Join the Marketing Revolution with this genius strategy! Everyone has been talking about user-generated content (or UGC) lately, especially with the pandemic shutting down many opportunities for fancy campaigns and ornate marketing strategies. UGC has stolen the show because it’s easy, it’s affordable and it’s HONEST, giving your brand and product lots of credibility while building a loyal fanbase and strong following. So, why else should you be using UGC? Let’s let the numbers talk 😏 ➡️ Ads based on UGC receive 4x higher CTRs (clickthrough rates)and a 50% drop in CPR compared to average ads, making them more affordable and...