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Being a content creator is a full-time job that not only requires long hours of brainstorming, effort and creativity, but it also comes with the hassle of buying the right equipment to shoot some cool content. However, purchasing the tools that you truly need to deliver content of high quality is not as easy as it sounds.  Luckily, we have an outstanding community of content creators who were happy to share their favourite tools that always come in handy. 1- Camera The real deal! There is no content without a camera, or nowadays, a phone. Truth be told, buying a...

We’ve all hesitated when it comes to reposting content onto our social media feed. Whether you’re picking a regram to complement your color grid or you’re just resharing articles, accounts campaigns and anything else that you find inspiring, even the most seasoned of social media experts can make mistakes. Just remember that there’s always something new to learn when it comes to social media etiquette and posting practices! 😊 With many brands reposting UGC content, it might be hard to find the content’s original source unless you requested it yourself. Just follow these cardinal rules and you’ll be okay!  ✔️ Give...

Join the Marketing Revolution with this genius strategy! Everyone has been talking about user-generated content (or UGC) lately, especially with the pandemic shutting down many opportunities for fancy campaigns and ornate marketing strategies. UGC has stolen the show because it’s easy, it’s affordable and it’s HONEST, giving your brand and product lots of credibility while building a loyal fanbase and strong following. So, why else should you be using UGC? Let’s let the numbers talk 😏 ➡️ Ads based on UGC receive 4x higher CTRs (clickthrough rates)and a 50% drop in CPR compared to average ads, making them more affordable and...