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The average time spent on TikTok for regular users is around 45 minutes per day. In those 45 minutes, users can have scrolled past 50, 70, maybe 100 videos before they get to yours. So how can you break the scrolling pattern and make your videos stand out from the flow of content they're surrounded by?

TikTok is definitely a very fun and engaging platform, however, thinking of it as a marketing and advertising tool is not a bad idea. AT ALL!  If you are starting a content creation career, then read on to see the best TikTok practices to improve your content and reach. 1- Adapt to new trends This step is crucial to becoming a famous creator. Trends happen in a heartbeat, so if you are really considering scaling in no time, researching every day is a must. This will help you identify upcoming trends and push you to start creating relevant content as...

According to the HubSpot blog research, with all the traffic that TikTok has been driving and the immense exposure it’s been blessing brands and content creators with, 93% of marketers that already have their claws into the platform plan on moving forward with investing in it in 2022, and 52% plan on increasing their investments for the year as well.  However, creating an account and posting random content at random times is a no-no, and will surely get you nowhere in your marketing game. This is why, it is important to know when to post in order to drive the...

Being a content creator is a full-time job that not only requires long hours of brainstorming, effort and creativity, but it also comes with the hassle of buying the right equipment to shoot some cool content. However, purchasing the tools that you truly need to deliver content of high quality is not as easy as it sounds.  Luckily, we have an outstanding community of content creators who were happy to share their favourite tools that always come in handy. 1- Camera The real deal! There is no content without a camera, or nowadays, a phone. Truth be told, buying a...

TikTok, one of the most popular social media platforms, has quickly become an exceptional advertising tool that has exceeded all expectations.  Having over 1 BILLION active users a month, the exposure you get is next level! Now, you might think that it is too late to enter the market and crush it with your business, but it truly is never too late to jump in! And here is why, every business SHOULD be using this platform: 1- Exposure As already mentioned, the exposure that this platform offers is undeniable. Thanks to its algorithm and creativity, TikTok will increase your brand...