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TikTok is definitely a very fun and engaging platform, however, thinking of it as a marketing and advertising tool is not a bad idea. AT ALL!  If you are starting a content creation career, then read on to see the best TikTok practices to improve your content and reach. 1- Adapt to new trends This step is crucial to becoming a famous creator. Trends happen in a heartbeat, so if you are really considering scaling in no time, researching every day is a must. This will help you identify upcoming trends and push you to start creating relevant content as...

Just like any other profession, being a content creator is a job that requires energy, time, effort and professionalism.  With content marketing being on the rise, it is important to mention that 91% of B2B businesses rely on this strategy to increase their sales. However, not all created content is thumb-stopping and valuable.  So, whether you work in a content marketing company or you are a solo, there are certain steps you can follow that will put you on the right track to becoming a successful content creator. 1- Stay up to date Get in the habit of reading on...

Being the bread and butter of marketing on social media, user-generated content, also known as UGC, is a very efficient engaging tactic that helps brands showcase their product or service, and allows fans to get featured and grow their social media presence.  This is why, UGC SHOP is here to help you push your customers into becoming UGC advocates. Let us tell you how! 1- Choose social networks that work best for your campaign  It is vital to know where your audience is on social media as well as where advocates leave the most impact.  In fact, one should always...

As a digital marketer, I can assure you that aligning internal organizations in marketing and sales can definitely be a hassle. However, if done effectively and efficiently, the shift can really pay off. Fortunately, this is where digital transformation comes in handy, as it is not only vital for prosperous marketing and sales alignment, but it should be no-brainer in today’s world. Digital transformation means better customer insights In last month’s presentation of Chris Parkin, Senior Director at Adobe, entitled “Redefining the Future with Digital Transformation”, he made sure to clarify how digital transformation gives us a deeper understanding of...

As an entrepreneur, scaling a business can be really tricky, for once your team starts growing, the hassle grows with it too. This is why, it is crucial to maintain reliable methods for collaboration and communication, otherwise, your team’s productivity won’t be up to par. In fact, there are many reasons to use marketing collaboration tools. Not only do they make the job easier, but they also help the team enhance and maintain: Great communication Teamwork Scheduling High business productivity Coherence Task management Data sharing Organization Content creation Here at Kitschy, we believe in the power of these tools, which...