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The presence of UGC increases web conversions by 29% for campaigns and websites. Being a UGC creator can be a fun and rewarding experience, but it also requires a certain set of skills. If you want to stand out from the crowd, you need to be at the top of your game.

Ready to create amazing content? We have a post to get you started with UGC, which you can read here, but if you’re looking to up your game when it comes to producing video content, this is the right post for you! 1. Read the brief carefully Reading the brand brief thoroughly is the first important step to creating a successful UGC video. Here are the most important points you need to pay attention to when reading a brand brief for a project: Brand and product name → Get them right! It’s easy to forget a letter or mispronounce. Product...

TikTok Spark Ads have been around since 2021, and they’re one of the best ways to leverage the app’s marketing power… But do you know how? Whether you’re a business or a creator, we’re going to break the process down for you—and throw in a few tips that will help you make the most out of the ads.  Let’s get cracking. (Pss: Stick around until the end to know exactly how to find Spark Ads partnerships.) What are Spark Ads?  Spark Ads are TikTok’s brilliant way to combine the power of native content, user reach, and brand messaging.  Spark Ads...

2022 was the year of being real on TikTok.  Real discussions, real progress, and even the spiking rise of “real” advertising. You have read us mention User Generated Content (UGC) quite often, and with reason: users trust users when it comes to purchases. But now that the first 2023 week has gone by, what trends will rule TikTok for the next twelve months? TikTok told us, and we’re going to tell you 😉 TikTok’s new importance Do you remember Musical.ly, and how TikTok used to be compared to it?  While dancing trends and Vine-like content is still thriving on our...

Calls to Action (CTAs) are one of the most important parts of a marketing message.  Customers like when brands tell them exactly how to get the most from their interaction, and CTAs are the arrows that point them in the right direction.