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Online shopping is not ideal because it is definitely hard to buy a product without seeing it in real life. Why? The answer is simple: deceiving quality, size and even shape, colour and texture. However, e-commerce store owners are expected to build a trustworthy relationship with their customers that creates a sense of tangible products. This is usually done through customer reviews and opinions that provide the customers with all the information they need to purchase a product. That being said, this is where UGC kicks in! UGC ads have been on the rise for quite a while now because...

According to the HubSpot blog research, with all the traffic that TikTok has been driving and the immense exposure it’s been blessing brands and content creators with, 93% of marketers that already have their claws into the platform plan on moving forward with investing in it in 2022, and 52% plan on increasing their investments for the year as well.  However, creating an account and posting random content at random times is a no-no, and will surely get you nowhere in your marketing game. This is why, it is important to know when to post in order to drive the...

Short videos, unlimited trends, catchy ads and addictive-quality content; this is what TikTok is all about. In fact, this platform has gained popularity by providing the viewers with the content they would like to see, with the help of its genius algorithm, which plays an important role in increasing its popularity. However, have you ever thought about what really works on TikTok and what doesn't? Here are some key findings that will help you with your marketing strategy. Key Findings As expected, user-generated TikTok videos have been outperforming Facebook and IG ads. In numbers, these videos recorded 22% higher than...

TikTok, one of the most popular social media platforms, has quickly become an exceptional advertising tool that has exceeded all expectations.  Having over 1 BILLION active users a month, the exposure you get is next level! Now, you might think that it is too late to enter the market and crush it with your business, but it truly is never too late to jump in! And here is why, every business SHOULD be using this platform: 1- Exposure As already mentioned, the exposure that this platform offers is undeniable. Thanks to its algorithm and creativity, TikTok will increase your brand...

Just like any other profession, being a content creator is a job that requires energy, time, effort and professionalism.  With content marketing being on the rise, it is important to mention that 91% of B2B businesses rely on this strategy to increase their sales. However, not all created content is thumb-stopping and valuable.  So, whether you work in a content marketing company or you are a solo, there are certain steps you can follow that will put you on the right track to becoming a successful content creator. 1- Stay up to date Get in the habit of reading on...