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Online shopping is not ideal because it is definitely hard to buy a product without seeing it in real life. Why? The answer is simple: deceiving quality, size and even shape, colour and texture. However, e-commerce store owners are expected to build a trustworthy relationship with their customers that creates a sense of tangible products. This is usually done through customer reviews and opinions that provide the customers with all the information they need to purchase a product. That being said, this is where UGC kicks in! UGC ads have been on the rise for quite a while now because...

According to the HubSpot blog research, with all the traffic that TikTok has been driving and the immense exposure it’s been blessing brands and content creators with, 93% of marketers that already have their claws into the platform plan on moving forward with investing in it in 2022, and 52% plan on increasing their investments for the year as well.  However, creating an account and posting random content at random times is a no-no, and will surely get you nowhere in your marketing game. This is why, it is important to know when to post in order to drive the...

TikTok, one of the most popular social media platforms, has quickly become an exceptional advertising tool that has exceeded all expectations.  Having over 1 BILLION active users a month, the exposure you get is next level! Now, you might think that it is too late to enter the market and crush it with your business, but it truly is never too late to jump in! And here is why, every business SHOULD be using this platform: 1- Exposure As already mentioned, the exposure that this platform offers is undeniable. Thanks to its algorithm and creativity, TikTok will increase your brand...

Continuous pumping of user-generated content, a good marketing strategy to go with it and a few smart offers to add the cherry on top and BAM! Expect your business to scale as ever.  As you might know, UGC is becoming an integral part of the marketing world, for it creates a sense of trust and authenticity that the customer can relate to. However, it is definitely not enough to reach the top.  Take a look at the points below that compliment UGC, and let us know what you think! 1- A good story and product/ service Obviously! As more and...