When and How to Post on TikTok

According to the HubSpot blog research, with all the traffic that TikTok has been driving and the immense exposure it’s been blessing brands and content creators with, 93% of marketers that already have their claws into the platform plan on moving forward with investing in it in 2022, and 52% plan on increasing their investments for the year as well. 

However, creating an account and posting random content at random times is a no-no, and will surely get you nowhere in your marketing game.

This is why, it is important to know when to post in order to drive the most traffic to your account and make it boom in no time. 

The best days to post on TikTok

As many of you might think, posting mid-week is not ideal. In fact, Friday, Saturday and Sunday will get you the most traction. Yes, people are always out and about during the weekend, but that's when they have time to chill on their phones.


Best Times to Post on TikTok

It definitely depends on your audience and their location/ activity. Therefore, make sure to check out your analytics, found in your TikTok business account.

Nonetheless, to give you a better insight on this point, 6-9 PM, 3-6 PM, and 12-3 PM are the best times for posting.


Is posting too much on TiktTok a curse or blessing?

As mentioned in previous blog posts, influencers and brands must constantly keep on pumping content in order to keep their audience engaged, but is also important to note that you could overwhelm your followers if you post way too much. In fact, marketers usually post around 4-6 times a week but they always advise to post content that is relevant and interesting. 

To conclude, TikTok is a unique platform that necessitates strategic thinking and posting. So, make sure to follow the tips above to increase your exposure. In the meantime, reach out to us in case you have more questions on the matter and make sure to check out our awesome TikTok packages.

1 comment

  • Lauren Labeled

    Hi there! We are Lauren Labeled a TikTok UGC Agency and we’re dropping in to cover our 3 best practices that result in 🔥 user-generated style Tik Tok ads.

    If you’re new here, user-generated content (UGC) is the type of content that isn’t heavily branded or super focused on selling. It looks like someone picked up their phone to record a video about a product they really liked.Check out our portfolio here so you can see exactly what we mean.

    Let’s dive into our best practices for awesome and effective Tik Tok ads:

    1. Research and plan before recording

    This kind of content will fool you—we’re speaking from experience. It looks stupid easy. Like you can just pick up your phone and go for it. There are a few reasons why we don’t recommend this:

    Nerves. Everyone gets a little nervous or anxious on camera especially when just starting out. With this comes rambling, not knowing what points to hit, too many um’s and uhhhh’s. You won’t be happy with the end result when you’re editing.
    Each brand has unique benefits and value propositions. You want to know those and hit those HARD. You’re trying to answer two questions from the viewer: “what’s in it for me?” and “why should I buy from you instead of your competitor?”
    Timing constraints. You really don’t have time to mess around when the sweet spot for ad video length is 15-20 seconds.
    2. Lighting is key

    Use a ring light or, better yet, film videos next to a window where the natural lighting brightens you (and the product) up! Take any b-roll footage and unboxing in direct sunlight—it’s like MAGIC.

    3. Make it personal

    This specific style of videos and ads is meant to be as natural as possible. We found it’s better to say “I” instead of “you”.

    Also, try including some more personal tidbits to make the video and story come to life. For example, we love adding in favorite things about the products we’re featuring: “I love that it has lavender in it because it puts me right to sleep” or “This flavor reminds me of Thanksgiving at my mom’s”.

    Figure out how to make it true to YOU; making it true for the viewer.

Leave a comment