According to the HubSpot blog research, with all the traffic that TikTok has been driving and the immense exposure it’s been blessing brands and content creators with, 93% of marketers that already have their claws into the platform plan on moving forward with investing in it in 2022, and 52% plan on increasing their investments for the year as well.
However, creating an account and posting random content at random times is a no-no, and will surely get you nowhere in your marketing game.
This is why, it is important to know when to post in order to drive the most traffic to your account and make it boom in no time.
The best days to post on TikTok
As many of you might think, posting mid-week is not ideal. In fact, Friday, Saturday and Sunday will get you the most traction. Yes, people are always out and about during the weekend, but that's when they have time to chill on their phones.
Best Times to Post on TikTok
It definitely depends on your audience and their location/ activity. Therefore, make sure to check out your analytics, found in your TikTok business account.
Nonetheless, to give you a better insight on this point, 6-9 PM, 3-6 PM, and 12-3 PM are the best times for posting.
Is posting too much on TiktTok a curse or blessing?
As mentioned in previous blog posts, influencers and brands must constantly keep on pumping content in order to keep their audience engaged, but is also important to note that you could overwhelm your followers if you post way too much. In fact, marketers usually post around 4-6 times a week but they always advise to post content that is relevant and interesting.
To conclude, TikTok is a unique platform that necessitates strategic thinking and posting. So, make sure to follow the tips above to increase your exposure. In the meantime, reach out to us in case you have more questions on the matter and make sure to check out our awesome TikTok packages.