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BLOG 1

UGC and E-commerce: Two Peas in a Pod

Online shopping is not ideal because it is definitely hard to buy a product without seeing it in real life. Why? The answer is simple: deceiving quality, size and even shape, colour and texture. However, e-commerce store owners are expected to build a trustworthy relationship with their customers that creates a sense of tangible products. This is usually done through customer reviews and opinions that provide the customers with all the information they need to purchase a product. That being said, this is where UGC kicks in! UGC ads have been on the rise for quite a while now because...
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BLOG 2

Traditional Content vs. User-Generated Content: What to Choose?

As an e-commerce agency with monthly retainer clients, the most difficult task is pumping different and creative content on a month-to-month basis. Not only is it extremely expensive, time and energy-consuming to plan professional shoots every month, but the content becomes redundant and deja vu.Β  So, we started thinking of different alternatives that have a high turnover rate, and a real informative, authentic, and creative impact.Β  Most importantly, we wanted something that converts into sales, and resonates with consumers.Β  As you may know, the internet has a lot of misleading offers online, as wellΒ many fake influencers promoting low-quality white-labeled products....
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