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Traditional Content vs. User-Generated Content: What to Choose?
As an e-commerce agency with monthly retainer clients, the most difficult task is pumping different and creative content on a month-to-month basis. Not only is it extremely expensive, time and energy-consuming to plan professional shoots every month, but the content becomes redundant and deja vu. So, we started thinking of different alternatives that have a high turnover rate, and a real informative, authentic, and creative impact. Most importantly, we wanted something that converts into sales, and resonates with consumers. As you may know, the internet has a lot of misleading offers online, as well many fake influencers promoting low-quality white-labeled products....