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3 Reasons Why Digital Transformation is Vital in Marketing and Sales
As a digital marketer, I can assure you that aligning internal organizations in marketing and sales can definitely be a hassle. However, if done effectively and efficiently, the shift can really pay off. Fortunately, this is where digital transformation comes in handy, as it is not only vital for prosperous marketing and sales alignment, but it should be no-brainer in todayโs world. Digital transformation means better customer insights In last monthโs presentation of Chris Parkin, Senior Director at Adobe, entitled โRedefining the Future with Digital Transformationโ, he made sure to clarify how digital transformation gives us a deeper understanding of...