Being the bread and butter of marketing on social media, user-generated content, also known as UGC, is a very efficient engaging tactic that helps brands showcase their product or service, and allows fans to get featured and grow their social media presence.
This is why, UGC SHOP is here to help you push your customers into becoming UGC advocates. Let us tell you how!
1- Choose social networks that work best for your campaign
It is vital to know where your audience is on social media as well as where advocates leave the most impact.
In fact, one should always keep in mind their audience and goals when deciding on a traffic source. In addition to that, marketers should not only focus on where their social media presence is seen and acknowledged, but also on where their customers would like them to engage more or most.
What is best to post on each network?
Facebook is a great platform for sharing authentic and captivating videos and stories about your brand. Despite Facebook’s algorithm which makes organic growth somehow hard, UGC can always come in handy.
Needless to say, Instagram is the go-to platform for UGC, for brands can get all creative on Instagram and connect with those who support their business through stories, story reposting, highlights, and posts.
This platform has been going viral for quite some time now and we can clearly see that it contains lots of UGC. In fact, it is all about simple and authentic videos that are easily discovered, which is why you should really consider sharing some UGC there!
2- Set specific user-generated content goals
Like any other marketing strategy, your UGC one has to be specific and well detailed in order to work. There is no doubt that UGC is more of a casual approach to your brand. However, businesses should really work on properly integrating it into their system because it is very relatable and it helps the consumer see what the product is really like when used in real life by real genuine people.
Some of the UGC goals that experts normally set are:
- Building brand trust
- Saving time on content creation
- Increasing conversion rates
- Fortifying brand engagement
3- Inform your audience about what content you need
Want your audience to participate in a UGC campaign? Then rest assured that you NEED to provide them with specific guidelines. In fact, 50% of consumers wish brands would tell them what type of content to share.
Whether you are asking for thoughts, opinions or images, be transparent and specific with what user-generated content you wish to receive.
For instance, Nike’s latest hashtag #PlayNew generated over 800 million views, and thousands of people shot videos of themselves sharing personal stories about trying new things.
In a nutshell, UGC is a very easy and smart way to generate traffic and increase brand awareness. Nonetheless, brands must know how and what type of content to create but always keep in mind that UGC is always the answer, for it works and converts.