Continuous pumping of user-generated content, a good marketing strategy to go with it and a few smart offers to add the cherry on top and BAM! Expect your business to scale as ever.
As you might know, UGC is becoming an integral part of the marketing world, for it creates a sense of trust and authenticity that the customer can relate to. However, it is definitely not enough to reach the top.
Take a look at the points below that compliment UGC, and let us know what you think!
1- A good story and product/ service
Obviously! As more and more brands emerge, it is really hard for consumers to keep track of what is new and what is not.
So, not only do you need a good product/ service to sell nowadays, but also a relatable and interesting story behind it.
- How did it all start?
- Who is the person behind this brand?
- Why did they choose this name?
- What are these ingredients?
- Why these ingredients
Storytelling is much more important than you think; it allows consumers to get the full scope of the brand, and that way it resonates with them.
2- FREE SHIPPING!
As millennials make up the majority of online shopping and consumerism in general, they choose to buy from brands that offer free and fast shipping!
For instance, Amazon Prime is a great example since it offers free and same-day delivery shipping. However, as a brand, you want to make sure you make these customers buy from your Shopify to be able to retain their data and grow your base.
So, even if you can’t offer free shipping, increase the price of the product to include it and advertise it as free.
It is also important to mention that anything more than two-day shipping will affect their purchasing power.
3- Mobile optimization and user-friendly interface
As an agency, we cannot stress enough on the importance of having a user-friendly interface. You want to make it as easy as possible for someone to be able to navigate your website without feeling overwhelmed.
Also, you want to make sure you have everything they need to know about the product on THAT specific page, because every time they click to be redirected to a different one, you lose 20% of their interest.
In addition to that, mobile optimization is everything! Everyone focuses on website desktop versions, but they fail to make sure it is mobile optimized knowing that 80% of consumers end up buying on mobile. So, beware where you put your money and energy in!
4- Paid ads
UGC content is great for your social media, product pages but most importantly, for your ads.
In fact, you want to use UGC ads to reach out to a new customer base and not just focus on your existing one, for it adds authenticity and explains what makes your brand special.
5- Live chat
There is no doubt that live chat has become a necessity in today’s business world because not all customers have the patience nor the time to call for advice or answers.
To be honest, live chat can be beneficial in many ways:
- It offers 24/7 customer support
- It boosts the productivity of your customer service team
- It lets your reps build a trustworthy relationship with your customers
- It improves the support experience for your customers
In a nutshell, UGC is not enough to sell your product or service. However, with a few simple yet easy and efficient marketing tactics, you will attract more customers and thus, take your business to a whole new level.