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5 Powerful Hooks to Start Your TikTok Videos

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5 Powerful Hooks to Start Your TikTok Videos

The average time spent on TikTok for regular users is around 45 minutes per day. In those 45 minutes, users can have scrolled past 50, 70, maybe 100 videos before they get to yours. So how can you break the scrolling pattern and make your videos stand out from the flow of content they're surrounded by?
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How to Set up a Business TikTok Account in 3 Simple Steps

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How to Set up a Business TikTok Account in 3 Simple Steps

If you want to make TikTok a part of your marketing strategy, a business account is what you need. The business-friendly features will help you analyse how your account is doing and build up a following. Here are 3 simple steps to create your brand's TikTok business account.
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TikTok Tips Every Content Creator Must Apply

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TikTok Tips Every Content Creator Must Apply

TikTok is definitely a very fun and engaging platform, however, thinking of it as a marketing and advertising tool is not a bad idea. AT ALL!  If you are starting a content creation career, then read on to see the best TikTok practices to improve your content and reach. 1- Adapt to new trends This step is crucial to becoming a famous creator. Trends happen in a heartbeat, so if you are really considering scaling in no time, researching every day is a must. This will help you identify upcoming trends and push you to start creating relevant content as...
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UGC and E-commerce: Two Peas in a Pod

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UGC and E-commerce: Two Peas in a Pod

Online shopping is not ideal because it is definitely hard to buy a product without seeing it in real life. Why? The answer is simple: deceiving quality, size and even shape, colour and texture. However, e-commerce store owners are expected to build a trustworthy relationship with their customers that creates a sense of tangible products. This is usually done through customer reviews and opinions that provide the customers with all the information they need to purchase a product. That being said, this is where UGC kicks in! UGC ads have been on the rise for quite a while now because...
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