"EXTRA, EXTRA, Read all about it!"

2022 was the year of being real on TikTok.  Real discussions, real progress, and even the spiking rise of “real” advertising. You have read us mention User Generated Content (UGC) quite often, and with reason: users trust users when it comes to purchases. But now that the first 2023 week has gone by, what trends will rule TikTok for the next twelve months? TikTok told us, and we’re going to tell you 😉 TikTok’s new importance Do you remember Musical.ly, and how TikTok used to be compared to it?  While dancing trends and Vine-like content is still thriving on our...

Calls to Action (CTAs) are one of the most important parts of a marketing message.  Customers like when brands tell them exactly how to get the most from their interaction, and CTAs are the arrows that point them in the right direction. 

Can you hear the bells ringing? TikTok users sure can! 68% of TikTok users start shopping weeks before the winter holidays. And think about how many holidays there are! Kwanzaa, Hanukkah, Christmas… So what does that mean for your brand?

Are you looking into becoming a UGC creator? Or are you already one, but wish to land more projects? We’ve created the perfect guide for you!  With over two years of experience working with 150 brands and recruiting over 2,000 creators, we’re happy to share all our insider knowledge to help you join the UGC creator community.

Nine in ten TikTok users recognise that sound is necessary to the TikTok experience. TikTok itself says so! If you aren't using this to your advantage yet, you're missing out big time! Here's what you need to know about sonic branding and how to use it as part of your marketing strategy.