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Just like any other profession, being a content creator is a job that requires energy, time, effort and professionalism.  With content marketing being on the rise, it is important to mention that 91% of B2B businesses rely on this strategy to increase their sales. However, not all created content is thumb-stopping and valuable.  So, whether you work in a content marketing company or you are a solo, there are certain steps you can follow that will put you on the right track to becoming a successful content creator. 1- Stay up to date Get in the habit of reading on...

Being the bread and butter of marketing on social media, user-generated content, also known as UGC, is a very efficient engaging tactic that helps brands showcase their product or service, and allows fans to get featured and grow their social media presence.  This is why, UGC SHOP is here to help you push your customers into becoming UGC advocates. Let us tell you how! 1- Choose social networks that work best for your campaign  It is vital to know where your audience is on social media as well as where advocates leave the most impact.  In fact, one should always...

As an entrepreneur, scaling a business can be really tricky, for once your team starts growing, the hassle grows with it too. This is why, it is crucial to maintain reliable methods for collaboration and communication, otherwise, your team’s productivity won’t be up to par. In fact, there are many reasons to use marketing collaboration tools. Not only do they make the job easier, but they also help the team enhance and maintain: Great communication Teamwork Scheduling High business productivity Coherence Task management Data sharing Organization Content creation Here at Kitschy, we believe in the power of these tools, which...

  Online users expect video. Not only does it help them connect and stay up to date with the latest information, but it also helps them relate to a product that they are not able to check out in person.  In fact, a detailed research from CISCO has shown that by 2022, 82% of consumer internet traffic will be driven from videos. This is not far-fetched, as we have already seen and felt the impact of the COVID-19 lockdowns that have changed the whole economic scheme.  However, with all the available applications and platforms that are designed for video consumption,...

If you play your marketing and advertising cards right this BFCM, it could have a huge impact on your sales. A smart way to do that would be adding user-generated content to your marketing campaign rather than sharing these typical boring posts that the shopper got used to over the years. This is why, we would like to help you get yourself prepared ahead of time.    Convert high traffic into high conversions As you might know, COVID-19 has changed the whole marketing and advertising model. In fact, according to Adobe Analytics, online spending has increased by 19.6% on the...