UGC Shop FAQ
➡️ How does UGC SHOP work ?UGC SHOP is a platform that connects brands with content creators to source the best quality content to use for ads and social media, without any headache. We handle the entire process from finding you the right content creators fit for your brand, to sending the products without the hassle and follow-up, and finally, ensuring the work submitted to you is up to our standards and on time.
➡️ Is User Generated Content actually useful?
Oh I don’t know, do you like getting more sales and making more money?
Don’t take our word for it, here are some stats to reflect the importance of UGC and why every e-commerce business needs to invest in it:
- Ads based on user-generated content receive 4 times higher click-through rates and a 50% drop in cost-per-click compared to average ads.
- More than half of consumers (50%) wish that brands would tell them what type of content to create and share.
- As few as 16% of brands have a strategy regarding user-generated content.
- More than 86% of companies today use user-generated content as part of their marketing strategy.
- When users create and share content on social media channels, they get 28% higher engagement compared to standard company posts.
➡️ Is UGC SHOP a self-managed platform or will I have an account manager?
As soon as you fill out your respective form, an account manager from UGC SHOP will be assigned to you and ensure your campaigns are set up properly. We understand that your time is valuable, so we handle all the details for you to ensure the process is smooth and hassle-free.
➡️ How does UGC SHOP recruit its content creators?
We have built a strong network of content creators from being in the e-commerce space and having sourced plenty of content ourselves for our clients. We also have designated team members whose role is to discover talent online, reach out to these creators and bring them on-board. We believe that there’s a lot of great work out there, you just need to know where to look and not everyone has the time or patience to do that. That’s where we come in!
➡️ Are all campaigns automatically accepted after they get submitted on the shop?
No. Our team members will carefully vet out the campaigns to ensure that brand requirements are valid and acceptable. We would never approve any campaigns that would put anyone on our network at risk, or support content that is violent or discriminatory in nature. We reserve the right to accept or refuse campaigns that don’t fit our vision for UGC SHOP.
➡️ Is UGC SHOP open to only brands and content creators in the USA?
Most of our content creators are in the US and Canada, however we do operate worldwide!
➡️ Who owns the content?
➡️ What does ROAs mean?
When we use it, ROAs stands for “return on ad spend”. We use it to measure the efficacy of a digital advertising campaign: what results did you get compared to what you invested?
➡️ What does ROI mean?
ROI stands for “return on investment”. It’s another metric similar to ROAs to calculate what you get for what you invested.
➡️ What is D2C?
D2C stands for Direct-to-consumer. It means the business (you) directly sells to customers, without using the services of a third-party retailer or wholesaler.
2. For Content Creators
➡️ Do I have to be an influencer to apply?
No, you do not have to be an influencer to join UGC SHOP as you are not required to have a number of followers nor to post the content on any of your profiles. Anyone who enjoys being on camera and has some experience creating engaging content is welcome to apply. We mostly care about your ability to create cool and engaging content with the products we’re offering you.
➡️ What experience do I need to become a UGC creator?
You don’t need any prior professional experience to work as a UGC creator with us. However, having some experience with creating video content on your phone and/or a general knowledge of TikTok and its current trends will help you a lot. Instagram, Facebook, Snapchat, and YouTube are also good to know.
➡️ How can I make my work stand out?
Pay extra attention to the basics:
- Sound. Make sure the sound of your video is loud enough and clean of any background noise.
- Lighting. When recording, preferably choose to stand facing a source of natural light. That’s unless you need the bad lighting for creative purposes ;)
- Clarity in your message. Is your diction clear? Do you have a concise message? Do you mention the main characteristics of the product/business?
And here are some more tips:
- Think outside the box. Don’t copy trends, adapt them. Use what makes you different from other creators to achieve that.
- Prioritise view-through, even if it makes your video shorter. Cut out useless pauses and text.
➡️ Why am I being asked to provide my contact info?
We ask for your contact information so we can reach out to you when we receive a task you might be interested in. After a campaign is submitted into our system, we ping all content creators who fit the requirements our brands are asking for. Content creators have 48 hours to respond to the campaign alert, otherwise their applications will not be accepted. When applying to UGC SHOP, you have the option of choosing your preferred method of communication, or you could completely opt-out.
➡️ Can I apply to any task I want?
No, content creators can only apply to tasks they qualify for. This is why it’s really important to fill out your profile properly to ensure we match you with campaigns and product you will actually enjoy. Once we receive a campaign request that we think you’d be interested in, we notify you by email or text, where you can directly apply to it or pass.
➡️ Am I automatically approved to UGC SHOP after I apply?
No, one of our team members will be calling you to verify your application details first. We then review your application and select the top content creators who fit for that specific campaign. Do not take it personally, it’s really based on exact requirements such as this example: female, interested in nutrition, between the ages of 30 to 35, mother, etc.
➡️ What’s a task and how do I apply?
On UGC SHOP, brands have profiles where they can create their own tasks (aka campaigns). Brands detail their campaign requirements and specify the type of content creators they are looking for. UGC SHOP will notify you when a new campaign is created that we think you are a good match for.
If you like the task, simply hit 'APPLY' at the bottom of the campaign brief. If approved for the task, content creators will receive an email with more details.
➡️ How can I remove the TikTok watermark from my videos?
We’ve recently launched our TikTok Watermark Removal page! It’s super easy to remove the watermark: just copy the TikTok video’s link, paste it in the tool, and submit. In just a few seconds, you will get the option to download the clean video. And you get to do it in-house. Find the tool here.
➡️ After I create my content, where do I submit it?Your casting manager will be reaching out upon approval to explain the process of content submission.
➡️ If I have a question regarding the task, who do I get in touch with?
Please email firstname.lastname@example.org with your questions or reach out on live chat!
After you’ve been approved to a project, you will receive exact details regarding the shipment of the products as well as a content brief!
➡️ If the task requires featuring the product, how do I receive it?
➡️ Do I have to post the content on my own social media channels?
No, you don't. However, if you are interested in an affiliate opportunity to receive a commission on each sale you generate, please let us know and we will set it up!
➡️ How do I get paid after submitting my content?
After your content is approved, we ask you to kindly send your invoice to your account manager and we settle your payment in under 7 days.
3. For Brands
➡️ What’s a content package and how do I know which one I need?
As a brand, you can select whichever content package works best for you. We categorize content into photos, videos, and written testimonials. If you’re unsure of what you’re looking for, an account manager will reach out by phone to discuss our services and ensure we give you the best package suited to your needs. -> Click here for more info insert booking link here.
➡️ Do you customize the content based on the platform I’m using them on?
Yes, you can select your preferred video format whether it’s for YouTube, Facebook video ads, Instagram stories, TikTok, Snapchat, etc.
➡️ What’s the difference between the content packages and a-la-carte?
The difference is really based on your specific needs. We created two packages to make it easier for busy entrepreneurs to select from, we call them the Starter Package and the Scaler Package.
On one hand, the Social Starter Package is perfect for someone who’s looking for a basic selection of content for one single product. This selection is a great addition to product pages and specific campaign ideas for online marketing.
The E-COMM Scaler Package, on the other hand, is everything you need to take your content game to the next level. It’s ideal for stores with multiple products since it’s the best bang for the buck (you get 2 free videos!). The selection will allow you to split test multiple ads, add social proof through product testimonials, and get some extra content to use for social media. Our best bargain yet!
A la carte is basically pay-as-you-go. A video is $200 and images are between $35 and $50. As simple as that!
➡️ Can I pick the content creators I want?
We believe there is an abundance of platforms that are self-managed and where you can select from thousands of profiles in there. At UGC SHOP, we distinguish ourselves by providing you with customer service if you do not wish to submit campaigns yourself. We ensure the entire process is handled by one of our team members so you have one less thing to worry about, and you can focus on other aspects of your business. Our clients understand that as creatives and marketers, we have the expertise to identify content creators that fit your target audience, and can instruct to make you great videos or shots.
➡️ How do I ship out the products to content creators?
Your designated account manager will send you our content creators’ addresses 2 business days after your project is approved. We will ask you to send us the tracking number so we can track the shipments and ensure the package doesn’t get lost!
➡️ How long will it take to receive my content?
You will receive your final content between 7-10 business days after our creators receive their package.
➡️ Can I get a refund if I don’t like the content?
While we ensure all campaign requirements are relayed to the creator and our account managers curate them, you can rest assured that for whatever reason you don’t like the content, we will revise it, make you a new one, or give you a full refund.
➡️ What if I want to turn my video into an ad, can you do that for me?
Absolutely! We can edit or compile UGC content to make you converting video ads for an extra fee. Our agency does not only provide you with creative assets, but we also organize professional product and lifestyle shoots, we design and build e-commerce stores, we create content for social media, and of course, our specialization is in media buying.
➡️ I always need UGC, can I sign up for a monthly subscription?
As marketers ourselves, we understand how quick you can go through UGC content in your ads and on social media, so we created exclusive packages for our monthly subscribers that provide you with a consistent flow of content for a MUCH better deal. Book a time here to speak with our account manager to get more info Insert booking link here.
➡️ Why should I work with UGC SHOP over other agencies?
We were the first agency in the world to identify that UGC is a true form of content and brands are asking for it. We launched UGC SHOP at the beginning of the pandemic because we needed to supply our media-buying clients with consistent content, and that was tough to do during the pandemic!
We have over 2 years of experiences fine-tuning our process and working with hundreds of content creators, so we can safely know what we're doing. Being affiliate marketers and e-commerce experts as well, we understand that at the end of the day your creatives need to convert, and that's what we aim for. We're pros.
➡️ What can UGC Shop help me with?
Creating new content is a lot of work when you are focusing on developing your brand or business. Well, we do all the heavy lifting for you! Sourcing content creators, managing their time and assignments, and making sure they deliver high-quality UGC on time.
➡️ What’s the difference between one-off UGC packages and Managed Services?
Our one-off content packages are for brands who want to try out our services and start slowly. Managed services are for clients who need consistent content and expect content to be delivered to them every month.
With managed services, you get the biggest discount; and the best part is, you get access to ALL the raw content. That means you can reuse that content for social media, ad variations, email newsletters and websites. Did we mention that you can also cancel at ANY time?
P.S we retain over 80% of our clients!
➡️ How can I make sure I get the best UGC for my audience?
After you place your order, you will receive an email with a creative brief that we ask you to fill out. This brief contains all the information about your brand/offer and target audience, which allows us to identify the right creators for your campaign.
Let us know what your business does, what its vision and mission are, and tell us about your ideal customer: where do they live? How old are they? What do they do? What does your business help them with?
We will then match these characteristics with creators from our roster. We also go the extra mile and cast new creators if we think they match your business and audience best.
➡️ How involved will I be in the creation of the UGC I commission?
Beginning of project: In a form, you provide us with a detailed description of your business, target audience, and what you want to achieve with the commissioned UGC. (We ask all the right questions, don’t worry!) You can also give us examples of content you see as inspiration and words or actions you would like the creators to include or not include in their videos.
First revision: We submit the content to you for a first revision. (It’s been approved in-house before!)
Final approval: If you requested any changes, they’ve been applied, and you can now enjoy the final product!
➡️ Can I pick the creators for my brands?
Since we recruit the creators to our community and have worked with them in the past, we believe we have the right expertise to cast the right creators for your projects. We also created this agency to serve as quite the opposite of a self-serve platform, whereby we handle the entire process of casting the creators, producing the content, and submitting them in their final format ready to publish or run as ads. Brands and agencies who work with us are too busy running their own businesses, and trust us in handling what we do best.
➡️ How many rounds of revision do I get?
You only get only one revision (because that’s how much it takes us to get it right!) and we can only revise content in the editing phase. We do not reshoot content unless there’s an error on our end that is related to something clearly mentioned in the brief.
But hey, that never happens! We follow your brief and directions very closely and work hard to produce content you will be proud of.
➡️ Will UGC Shop manage my account?
We don’t directly manage accounts, but we do provide you with all the content you need so the only thing you have left to do is hit “Post”!
If you are interested in management services, please chat with us live here to discuss our packages.
➡️ Who will take care of the content strategy? Do brands submit their scripts?
We prefer that our creators experience the brand or the service so they can speak from an authentic experience, rather than sound like a scripted ad. However, if you do have a script in mind, then you can definitely request that we follow it.
➡️ What material do I need to provide?
If you want UGC about a specific product, you will be asked to send it to . (Don’t worry, we coordinate shipping!) If it’s a service, you will have to give the creators access to it.
We will ask you to fill in a form/brief answering some questions about your business, your ideal customers, your preferences when it comes to content, any specific language you want us to use or not use, and more.
You share the vision, we do the work!
➡️ Does UGC Shop coordinate the shipping?
Yes we do! After you fill out the brief, we cast the right creators for you and then send you a "creator send-off sheet" with the creator info. You can just add the tracking info there.
➡️ Where can I see some of your past work?
➡️ Can I cancel my subscription anytime I want?
You can always go to your profile, my account, billing and payments, then cancel subscription. You can also email or call your designated account manager at any time.