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BLOG 1

UGC 101: Turning your Customers into UGC Advocates

Being the bread and butter of marketing on social media, user-generated content, also known as UGC, is a very efficient engaging tactic that helps brands showcase their product or service, and allows fans to get featured and grow their social media presence.  This is why, UGC SHOP is here to help you push your customers into becoming UGC advocates. Let us tell you how! 1- Choose social networks that work best for your campaign  It is vital to know where your audience is on social media as well as where advocates leave the most impact.  In fact, one should always...
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BLOG 2

Using GIFs to Increase Conversions: Why and How?

When strategizing, marketers usually have one goal in mind: to create conversions.  As you might know, some marketing tools are not just fun to use, but they also give your audience an idea of your business and why they should work with you. Believe it or not, GIFs are one of them.  Here is why: GIFs deliver the message in a fun and quirky way To grab your audience’s attention to a cause or value your company believes in, it is much more efficient and aesthetically pleasing to use a GIF rather than a static image or huge text. This way,...
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BLOG 3

3 Reasons Why Digital Transformation is Vital in Marketing and Sales

As a digital marketer, I can assure you that aligning internal organizations in marketing and sales can definitely be a hassle. However, if done effectively and efficiently, the shift can really pay off. Fortunately, this is where digital transformation comes in handy, as it is not only vital for prosperous marketing and sales alignment, but it should be no-brainer in today’s world. Digital transformation means better customer insights In last month’s presentation of Chris Parkin, Senior Director at Adobe, entitled “Redefining the Future with Digital Transformation”, he made sure to clarify how digital transformation gives us a deeper understanding of...
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5 Indispensable Marketing Collaboration Tools to Boost Business Productivity

As an entrepreneur, scaling a business can be really tricky, for once your team starts growing, the hassle grows with it too. This is why, it is crucial to maintain reliable methods for collaboration and communication, otherwise, your team’s productivity won’t be up to par. In fact, there are many reasons to use marketing collaboration tools. Not only do they make the job easier, but they also help the team enhance and maintain: Great communication Teamwork Scheduling High business productivity Coherence Task management Data sharing Organization Content creation Here at Kitschy, we believe in the power of these tools, which...
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BLOG 5

Horizontal vs. Vertical Videos: Every Content Creator’s Dilemma

  Online users expect video. Not only does it help them connect and stay up to date with the latest information, but it also helps them relate to a product that they are not able to check out in person.  In fact, a detailed research from CISCO has shown that by 2022, 82% of consumer internet traffic will be driven from videos. This is not far-fetched, as we have already seen and felt the impact of the COVID-19 lockdowns that have changed the whole economic scheme.  However, with all the available applications and platforms that are designed for video consumption,...
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