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BLOG 1

UGC and E-commerce: Two Peas in a Pod

Online shopping is not ideal because it is definitely hard to buy a product without seeing it in real life. Why? The answer is simple: deceiving quality, size and even shape, colour and texture. However, e-commerce store owners are expected to build a trustworthy relationship with their customers that creates a sense of tangible products. This is usually done through customer reviews and opinions that provide the customers with all the information they need to purchase a product. That being said, this is where UGC kicks in! UGC ads have been on the rise for quite a while now because...
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BLOG 2

When and How to Post on TikTok

According to the HubSpot blog research, with all the traffic that TikTok has been driving and the immense exposure it’s been blessing brands and content creators with, 93% of marketers that already have their claws into the platform plan on moving forward with investing in it in 2022, and 52% plan on increasing their investments for the year as well.  However, creating an account and posting random content at random times is a no-no, and will surely get you nowhere in your marketing game. This is why, it is important to know when to post in order to drive the...
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BLOG 3

5 Must-Haves Every Content Creator Needs

Being a content creator is a full-time job that not only requires long hours of brainstorming, effort and creativity, but it also comes with the hassle of buying the right equipment to shoot some cool content. However, purchasing the tools that you truly need to deliver content of high quality is not as easy as it sounds.  Luckily, we have an outstanding community of content creators who were happy to share their favourite tools that always come in handy. 1- Camera The real deal! There is no content without a camera, or nowadays, a phone. Truth be told, buying a...
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BLOG 4

Why You NEED TikTok to Make your Business go Viral

TikTok, one of the most popular social media platforms, has quickly become an exceptional advertising tool that has exceeded all expectations.  Having over 1 BILLION active users a month, the exposure you get is next level! Now, you might think that it is too late to enter the market and crush it with your business, but it truly is never too late to jump in! And here is why, every business SHOULD be using this platform: 1- Exposure As already mentioned, the exposure that this platform offers is undeniable. Thanks to its algorithm and creativity, TikTok will increase your brand...
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BLOG 5

Horizontal vs. Vertical Videos: Every Content Creator’s Dilemma

  Online users expect video. Not only does it help them connect and stay up to date with the latest information, but it also helps them relate to a product that they are not able to check out in person.  In fact, a detailed research from CISCO has shown that by 2022, 82% of consumer internet traffic will be driven from videos. This is not far-fetched, as we have already seen and felt the impact of the COVID-19 lockdowns that have changed the whole economic scheme.  However, with all the available applications and platforms that are designed for video consumption,...
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